NATAN RITALY ART DIRECTOR                                                                                                                                                                                               Home     About     Contact    


Client
CITROËN

Campaign
To celebrate 100 years of Citroën commercial vehicles, the brand chose to spotlight the craftspeople who rely on them every day. Instead of featuring immaculate vans, Citroën showcased vehicles transformed by the colours, identity and personality of the tradespeople who drive them.

Agency
BETC Paris

Credits
Chief Creative Officer : Stephane Xiberras
Creative Director : Matthieu Bouilhot
Art Director : Natan Ritaly
Art Director : Charles Dessaux
Art Director : Valentin Gourmel
Copywriter : Léo Rodriguez
Account Director : Aude Devaux
Production : FrancineFramboise
Producer : Stéphanie Huguenin
Director : Basile Roze