NATAN RITALY ART DIRECTOR                                                                                                                                                                                               Home     About     Contact    


Client
RENAULT

Campaign
As France’s automotive industry faces the costly transition from combustion engines to electric mobility and growing competition from foreign factories, Renault chose not to relocate. Instead, the brand transformed its electric motor plant into a factory, university and training school dedicated to building the skills needed for the future of electric vehicles.

Agency
BETC Paris

Credits
Chief Creative Officer : Stephane Xiberras
Creative Director : Matthieu Bouilhot
Art Director : Natan Ritaly
Art Director : Léa Alves
Art Director : Margot Sallé
Account Director : Aude Devaux
Production : FrancineFramboise
Producer : Stéphanie Huguenin