NATAN RITALY ART DIRECTOR                                                                                                                                                                                               Home     About     Contact    


Client
CANAL+

Campaign
To demonstrate that imagination is uniquely human, CANAL+ created R0_B0+: the first AI  to experience entertainment. Designed to watch and analyse the entire CANAL+ catalogue, it explores the limits of machine understanding compared to human creativity.

Agency
BETC Paris

Credits

OBVIOUS

Gauthier Vernier
Pierre Fautel
Hugo Casselles-Dupré

AGENCY

Chief Creative Officer : Stephane Xiberras
Chief Executive Officer : Mathilde Lançon
Executive Creative Director : Nicolas Lautier
Copywriter : Corentin Salignat
Copywriter : Antoine Gauquelin
Art Director : Natan Ritaly
Traffic creation : Nina Kaufman

PRODUCTION

TV producer : Slim Trabelsi
Producer : Jacques-Etienne Stein
Assistant producer : Noé Bessis
Assistant producer : Juliette Sardin
Sound : GUM
Post-producer : Clément Massu
Post-producer Leïla Geslain
DOP : Didier Daubeach
Set Designer : Antoine Lampérière
Designer : Alexandre Duc

CANAL+

Chief Brand Officer : Emilie Piétrini
Chief Marketing Officer : Céline Pontygayot
Advertising Manager : Camille Hénault