HEETCH
With many suburban hoops missing their nets, Playground Reborn, supported by Heetch, the ride-hailing service rooted in the suburb installed 300 new nets across Île-de-France to revive local courts and restore the true basketball experience.
BETC Paris
Chief Creative Officer : Stephane Xiberras
Creative Director : Olivier Aumard
Art Director : Natan Ritaly
Art Director : Rayhaan Khodabux
Copywriter : Ellynore Attia
Account Director : Aude Devaux
Production : SOLDAT
Producer : Pierre Cazenave-Kaufman
Director : Victor Sellier