CITROËN
Citroën, an iconic brand of French automotive heritage, chose not to flood cities with roadside billboards. Instead, the brand redirected its advertising budget toward something genuinely useful: repairing damaged and dangerous speed bumps across French towns.
BETC Paris
Chief Creative Officer : Stephane Xiberras
Chief Executive Officer : Bertille Toledano
Creative Director : Nick Bakshi
Creative Director : Matthieu Bouilhot
Art Director : Natan Ritaly
Creative Maker : Bastien Sabot
Account Director : Aude Devaux
Production : FRANCINE FRAMBOISE
Producer : Stéphanie Huguenin
Director : Basile Roze
1x Silver - Cannes Lions
1x Shortlist - Cannes Lions
1x Shortlist - Cannes Lions
1x Shortlist - Cannes Lions
1x Silver - LIA
1x Bronze - LIA